Nice to meet you!
I’m a design leader who’s shaped e-commerce at Chewy, REI, Groupon and The Knot. My passion is using design craft, insights and testing to inform decisions and make sure details big and small land well with users. (I also love collaborating with smart people to bring it all together.)
Today, I’m a Lead Product Designer at The Knot, where my team and I are developing personalized, AI-powered gift recommendations for registry building and running experiments to improve the shopping experience. I lead the full design lifecycle for the wedding registry, from our in-house store to the broader suite of registry management tools, crafting experiences for couples and their guests that are easy to use and drive revenue.
My career took flight in the agency world at Resource Interactive (now part of IBM iX), leading projects for clients like Home Depot and Procter & Gamble.
From there, I moved in-house as a Creative Manager at Lands’ End, living in Madison, Wisconsin, and working nearby. That eventually led me to Seattle, where I designed customer-centered e-commerce at REI and launched merchant features at Groupon.
Later, I served as a Staff Product Designer at Chewy, making the shopping experience delightful for pet parents. My dog, Hugo 🐶, was a huge fan of this chapter, mostly because he was always on the lookout for a big blue box on our porch!
Now that I’ve put down roots in Chicago, I spend my spare time exploring the city and taking leisurely walks with my canine companion. I also design abstract art prints and other goods for my online shop. Making art is a long-held passion, something I was doing well before I ever touched a computer mouse.