Nice to meet you!
I'm a design leader with 20+ years of experience building digital products, mostly in e-commerce. My passion is using design craft, insights and testing to inform decisions and make sure details big and small land well with users. (I also love collaborating with smart people to bring it all together.)
My career took flight in the agency world at Resource Interactive (now part of IBM iX), leading projects for clients like Home Depot and Procter & Gamble.
After a decade of client service, I moved in-house as a Creative Manager at Lands’ End, which eventually led me to Seattle, where I designed customer-centered e-commerce at REI and launched merchant features at Groupon.
Later, I served as a Staff Product Designer at Chewy, making the shopping experience delightful for pet parents. My dog, Hugo 🐶, was a huge fan of this chapter, mostly because he was always on the lookout for a big blue box on our porch!
Most recently, I’ve put down roots in Chicago and joined The Knot. As a Lead Designer in the e-commerce division, I focus on the wedding registry experience, from our in-house store to the broader suite of registry management tools. I lead the full design lifecycle, crafting experiences for couples and their guests that are easy to use and drive revenue. Lately, my team and I have been developing personalized, AI-powered product recommendations for registry building.
In my spare time, I explore my city and take leisurely walks with my canine companion. I also design abstract art prints and other goods for my online shop. Making art is a long-held passion, something I was doing well before I ever touched a computer mouse.